Electronic Arts Inc., the world’s leading interactive entertainment company, yesterday celebrated the 10th anniversary of the classic massively-multiplayer online game (MMO), Ultima Online. Launched on September 25, 1997, Ultima Online broke new ground in the multiplayer game space and ushered in the modern MMO era. Anniversary celebrations include special in-game activities and rewards, plus a new amnesty program that invites former players back to experience the major game update, Ultima Online Kingdom Reborn, for free.

"Ultima Online has thrived for 10 years and achieved the status of an MMO classic, thanks in large part to the devoted player community," said Mark Jacobs, VP and general manager, EA Mythic. "We are very excited to celebrate this special anniversary with players."

In celebration of the 10th anniversary, EA is kicking off the "Return to Brittania" campaign, an amnesty program that welcomes former players to discover the gameplay and graphics upgrades implemented in Kingdom Reborn. Past subscribers in good standing will be able to play for free through October 9, 2007 by visiting www.uo.com/kingdomreborn/gamefiles, downloading Ultima Online Kingdom Reborn and logging in using their former account name and password.

During the in-game 10th anniversary celebration, players will be able to take part in a monster hunt with special prizes including an ankh pendant necklace, map of Brittania, Ultima Online commemorative sculpture and virtue armor set. Additionally, all players will receive 10 décor tokens and a wand of fireworks in their characters’ inventory.

For more information on the 10th anniversary celebration, please visit www.uoherald.com/tenth