Gamecock Media Group and Auran Games today announced a new Free to Download, Free to Play option for their fast paced arena combat game FURY. The new business model will begin with the release of the first major free content update “Age of the Chosen” on December 14, 2007.

“FURY was built around giving players options that suit their play style and their wallet,” said Tony Hilliam, CEO of Auran. “With the AotC update, we are introducing a new player category called “Chosen”. As one of the Chosen, players can access all game types, equip all weapons and unlock all 400 abilities – and they can play as much as they like absolutely free. This is a fantastic opportunity for players to jump into battle with their mates and discover the frenetic pace of the fastest RPG combat ever. Chosen will earn less gold and essence, and will not be able to trade with other players.”

“Chosen players can purchase game gold from the FURY store or upgrade to “Hero” status to earn more Essence and Gold. Retail stores sell the “Hero” status pack, along with a free month of “Immortal” status, so this is $30 value for the new price of $19.99 (in US stores). As a Hero or Immortal players can unlock abilities faster and purchase better gear, but the matchmaker then ensures they are playing against other players of similar skill and rank.”

FURY: Age of the Chosen is a massive free content update that introduces two new game types aimed at the new player. “Carnage” throws two teams into battle with the aim of returning blood tokens to their base faster than their opposition. Blood tokens are gained from killing bots, not other players, so the action is indirect competition rather than head to head. The 1v1 Elimination game type means games will spawn faster and matches are more evenly balanced.

For more on FURY, visit www.unleashthefury.com. Also, be sure and visit http://www.unleashthefury.com/ageofthechosen/ for information on the Age of the Chosen update and new business model.