Electronic Arts Inc. announced that FaceBreaker -- an all-new intellectual property -- is under development at EA Canada and will be released for the PLAYSTATION 3 computer entertainment system, Xbox 360 video game system from Microsoft and the Wii in 2008.

"We’re very excited to announce FaceBreaker, an all-new franchise from EA SPORTS that is fun, fresh and innovative," said Peter Moore, president, EA SPORTS. "FaceBreaker reinvigorates one of the great genres in sports videogames. Arcade boxing takes me back to my roots in this industry, and this game signals our shift to adding more approachable fun to our product lineup. In no time at all, you’ll be picking up the controllers and knocking your opponent around the ring, smashing faces, and having a riot."

The renaissance of the arcade boxing genre is upon us. Created by the same team that developed the award-winning Fight Night Round 3, FaceBreaker offers irreverent fun, immersive gameplay and eye-popping stylized graphics. In this in-your-face, arcade world full of ego-wielding characters, each boxer comes to life with unique attributes and distinct personal style, including Romeo, a Latin lover known for his pelvic thrusts, and Molotov, an oversized Russian demolitions expert with a penchant for fighting dirty. Add a little personal motivation to your fight by uploading a photo of your face to create a realistic likeness using Photo Game Face, and go toe-to-toe with a real-life friend or foe.

Laugh out loud as you pummel your opponent with a barrage of blows to the face and watch in satisfaction as your progress is illustrated by real-time facial deformation. With haymakers, face shots and body blows, wait for the right moment to drop a super punch to make your presence known. Taunt your adversaries and flaunt your talent, by tying one hand behind your back to add ultimate humiliation to your bout. In FaceBreaker, it just feels good to rearrange your opponent’s face.

EA SPORTS is the leading interactive sports software brand in the world, with top-selling titles and franchises including Madden NFL Football, FIFA Soccer, NHL hockey, NBA LIVE basketball, NCAA Football, Tiger Woods PGA TOUR and NASCAR racing.

For more information, log onto www.easports.com/facebreaker